 |
| Social Media requires long hours |
I work with small business people, and their days are full; overloaded in fact. Although everyone talks a great deal about Social Media being "free", the added work load for small business is costly. It requires attacking a multitude of fronts; posting helpful comments on blogs and Facebook, building a list of followers, developing informative content on a variety of platforms such as text and video. And it requires time.
What Happened to Active Bloggers?
Read Write Web had an interesting post in 2008 which compared the number of blogs being tracked by Technorati and the number of bloggers who had actually posted in the past week. Technorati tracked 130 million blogs, but only 1.5 million had posted in the past week. That's about 1%!
At the time, some people thought bloggers had transferred their creative time to Facebook or Twitter. Maybe. But Social Media impact demands your attention and new content on all fronts - blogs, Facebook, Twitter, etc., on a consistent basis. If bloggers grew tired of the ongoing demand for fresh content for a blog, I wonder how overwhelmed small business owners will hold up in Social Media?
Read Write Web
0 comments:
Post a Comment